29 April 2022




WEโ€™RE GLAD YOU ASKED. ๐Ÿ’โ€โ™€๏ธ

With 3.7 billion views, you can’t miss #thatgirl on social media.

๐Ÿต #thatgirlwayoflife amassed 45.1M views on #TikTok, epitomizing the poster child of modern female perfection: green juice & SoulCycle Inc. memberships included. Todayโ€™s #thatgirl is a woman dedicated to self-care, wellness & fitness with a good skincare & diet regimen to boot. Her mental, physical & emotional health are No.1.

๐Ÿ™…โ€โ™€๏ธ But not everyone can embrace this healthy morning routine of kale juices & sunrise yoga sessions.

In contrast to the #thatgirl, we bring you the #itgirl (>4M IG posts & 639.4M TikTok views): the antithesis of todayโ€™s wellness guru and the digital resurrection of the โ€˜90s. ๐Ÿ˜Ž

She brings a bit more of the #bosslady attitude youโ€™ll find present among the #thatgirls of the world, with a less rigid routine, leaving room for the after-hours mischief that this social butterfly craves ๐Ÿฆ‹: More stay out over get up early; more cocktail over mocktail. ๐Ÿธ

But the #itgirl & the #thatgirl have one thing in common: They both work hard & play hard. ๐Ÿ’ช They also set high standards & are up for a challenge, whether that be juicing or posing in high heels.

๐Ÿ’ญ Whatโ€™s your take on the That Girl & It Girl personas? Which one do you identify more with?

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